If you have an interest in business or the broad field of marketing, you may be considering enrolling in a bachelor’s in marketing program. Marketing degree graduates can leave school with knowledge in advertising, statistics, public relations, market research, management and other areas. 

Marketing grads can also go on to earn MBAs or work for public relations firms, nonprofit agencies and the government. The cost of a marketing degree and continued education can quickly add up. Fortunately, there are a number of marketing scholarships and financial aid opportunities dedicated to students pursuing a career in marketing, business and related fields. 

Continue reading to learn more about the cost of a marketing degree and explore relevant scholarships you may be eligible for.

The cost of majoring in marketing can vary greatly depending on the school you choose to attend. Its location, ranking, whether it is a public or private institution and whether you are an out-of-state or in-state candidate are all factors in cost. Additionally, expenses like textbooks, supplies, housing and other living expenses are not included in tuition, and should be taken into account. This makes it difficult to provide a range.

Applying for scholarships or grants can help you minimize some of these costs. Take time to research any school-specific financial aid opportunities as well as outside organizations offering scholarships. Below, we’ve compiled a number of different financial aid opportunities that can help make your bachelor’s in marketing degree tuition more affordable for you. 

Ready to explore marketing degree grants? Right off the bat, here’s one common marketing grant to consider: 

Sponsored by the American Marketing Association, this grant funds undergraduate student AMA memberships for students enrolled at New York City colleges and universities.

View details and learn more about American Marketing Association grants. 

Beyond that, the following grants are open to students studying any subject—including those with a major in marketing—as long as they can prove financial need. While these are not specifically grants for marketing students, they can nonetheless be a helpful opportunity for those who qualify. State governments may also offer additional grants for undergraduate students.  

This grant is available to undergraduate students who can demonstrate exceptional financial need. Award amounts vary according to financial need, but the current maximum Federal Pell Grant award is $6,895. 

Learn more about Federal Pell Grants and apply.

Undergraduate students who qualify for a Federal Pell Grant may also be able to apply for a FSEOG. Students with exceptional financial need can receive between $100 and $4,000 a year. 

Learn more about FSEOG and apply.

Different companies and organizations offer scholarships for marketing students. Depending on your background, academic achievements, state of residency and other factors, you may qualify for a number of the undergraduate marketing scholarships listed below. Explore the following options to see which marketing degree scholarships you may want to apply to:

College sophomores, juniors and seniors studying media or a related field—including marketing—at a university in the Austin area are eligible to apply for this $5,000 scholarship. Application must include two letters of recommendation and an official transcript.

View details and apply for the Austin Alliance for Women in Media Scholarship.

High school students in North Carolina, South Carolina and Alabama can apply for this award. The scholarship is awarded on the basis of GPA, essay, resume, letter of recommendation and optional financial need. 

View details and apply for the Chairman’s College Scholarship.

This scholarship is awarded to encourage students from Hawaii to work toward a career in business. Each scholarship recipient from the 2020 cohort will receive $20,000 over four years. 

View details and apply for the Fukunaga Scholarship.

Each year, the PRPLI awards up to two $2,000 scholarships to full-time college juniors or seniors whose career objective is to work in public relations, communications or marketing. Applicants’ permanent residence must be on Long Island. 

View details and apply for the PRPLI scholarship.

AAF-Greater Evansville awards scholarships to high school and college students yearly in April. To be eligible, students must plan to pursue a career in advertising, marketing, public relations or graphic design. The applicant must be graduating from a high school or currently attending college in the greater Evansville area and majoring in Advertising, Marketing, Graphic Design or Public Relations. Applicants must also have a minimum GPA of 3.0.

View details and apply for the AAF-Greater Evansville Scholarship.

LAGRANT Foundation Undergraduate Scholarship recipients will receive a trip to NYC to participate in career-building activities and professional development workshops. Applicants must be from a minority ethnic group, be a full-time college student in the U.S. and be studying advertising, marketing or public relations. 

View details and apply for the LAGRANT Foundation Scholarship.

Sponsored by J.P. Morgan, the Smart Start Scholarship offers four years of full tuition to a student dedicated to a future career in financial services. The recipient is expected to work part-time during the school year and full-time during the summer and learn the skills necessary for a successful career in financial services. Residents of New York who are interested in majoring in business and marketing are eligible to apply.

View details and apply for the Thomas G. Labrecque Smart Start Scholarship. 

High school seniors from Lancaster County who plan to attend college in Nebraska and major in business or marketing are eligible to apply for this $1,000 scholarship provided by the Lincoln Community Foundation. Students must have a GPA of 2.5 or higher and demonstrate financial need. 

View details and other Lincoln Community Foundation scholarships.

This $2,000 scholarship is awarded twice a year to students who plan to or are already studying digital marketing, technology, communications, marketing, business or a related field. A 500-word essay on digital marketing trends and a personal statement are required. 

View details and apply for the 10x Digital Marketing Scholarship.

The diversity leadership scholarship program of the American Marketing Association recognizes minority students who demonstrate leadership in their chapter activities. To be eligible, you must be an AMA student leader, have leadership accomplishments outside of your AMA student chapter and demonstrate use of marketing skills and techniques in those leadership roles.

View details and apply for the AMA Diversity Leadership Scholarship.

Also sponsored by the American Marketing Association, the Social Impact scholarship program recognizes students who are creating positive change in the marketing world. Applicants must submit their social impact story, letter of recommendation, academic transcript and resume. 

View details and apply for the AMA Social Impact Scholarship. 

Phi Chi Theta is a national co-ed business and economics fraternity. To be eligible for the award Phi Chi Theta offers, applicants must be a member of the fraternity and be in good standing, have completed at least one semester of college and be enrolled in a bachelor’s program related to business and/or economics.

View details and apply for the Phi Chi Theta Scholarship. 

PTK is an honor society that has awarded over $1 million in competitive scholarships through its foundation. 

Learn more about Phi Theta Kappa and its scholarship opportunities.

Last updated January 2022